As a digital marketing agency, balancing between the immediate needs of clients and long-term business goals can be extremely challenging. Issues arise when a company starts to outgrow solutions that seemed to work fine when initially implemented. One of the most difficult ones is “build...
Read moreThis day, the Internet is filled up with different software, promising to help with PPC, SEO, lead generation, and other crucial tasks that digital marketers struggle with. Every marketing agency out there is using a wide variety of tools to manage analytics, pay-per-click and search...
Read moreThere are many projects you might be managing right now. Probably, there are plenty of tools that you can be using and, apparently, you aren’t really satisfied with them. You have your own project or even many projects that you’re currently working on. The software...
Read moreAre you developing an outstanding SEO software kit? Or maybe some decent-looking and stably working product for keyword research? Whatever software you’re building, it’s time to think about how you can monetize it! In this article, we’ll cover the first-hand tips on monetizing your SEO...
Read more“Customers don’t care how much time something takes to build. They care only if it serves their needs.” ― Eric Ries Even though talks about “customer-focused approach,” “customer-centric strategy” and other “step-into-your-customer-shoes” clichés can now be heard from every corner of the Internet, literally nobody...
Read moreWe all remember how Google suppressed the data for companies with low Adwords budgets, leaving a number of businesses with very approximate data on searches. We would have thought it couldn’t get any worse. Nevertheless, the recent update to Google Keyword Planner proves that we’ve...
Read moreBack in the day, businesses would hire an SEO specialist to take care of website optimization while they focus on keeping the company on the right track. Nevertheless, much has changed since then, SEO isn’t a one-person job anymore. And moreover, objectives of search engine...
Read moreOne of the questions that are frequently asked by our customers is about API results that are different from what they see in SERPs. To be honest, there are no secrets at all. These are a few ways that will help to avoid any misunderstandings...
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