The concept of ad impressions is pretty straightforward at first sight: it represents the number of times a certain ad was viewed. Although this explanation makes sense, the way Google, and hence DataForSEO, calculate ad impressions is more complicated than it seems. Let’s figure out...
Read moreDigital marketing professionals have long been using data to make better-informed decisions. In the world where search engines represent the massive source of data, incorporating valuable data obtained from search engine results pages has become a mainstream business practice. A common way for businesses to...
Read moreWhen trying to figure out which architecture is best for your SEO software, chances are you’ll be choosing between two of the most popular approaches: microservices and monolithic. While monolithic architecture had been an industry standard for years, microservices are often cited as the obvious...
Read moreDue to numerous requests that our support team was getting from our clients we thought it’s high time we have written an article about Google restrictions. Please, accept our sincere apologies if you have experienced any issues with getting the search volume recently. You know...
Read moreBack in early 2000, all Google results looked almost identical: the same blue underlined titles, descriptions with highlighted keywords, and green URLs in the bottom. Although these old results pages were doing the job just fine, frankly it wasn’t the best way to serve information...
Read moreGot a great idea for an SEO tool? Awesome. SEO is a complex science that’s always changing and evolving, and as such we need more tools to help us get to grips with our SEO campaigns. On the flipside of things, what’s also true is...
Read moreThe Big changes are coming to the SEO world which forces many companies to question their comprehensiveness and stability on the market. What once was a scarcely populated land is now turning into an anthill with all the excessiveness of SEO tools, packages, and platforms...
Read moreYou know that feeling when you spend a significant amount of time and money to build an outstanding website, but then realize the volume of traffic falls short of expectations? Or when competitors outrank the seemingly perfect website even though it has higher authority and...
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