Differentiating in the hotel industry is often tough, especially for budget accommodations that mainly target price-sensitive clientele. As a rule, the major leverage to increase demand for a place is lowering its booking price.
Read moreWhen it comes to web analytics and digital marketing effort evaluation, we often need historical performance data to develop more efficient strategies for the future. Historical rankings and traffic data, in particular, helps to determine the gains and losses of our optimization and financial investments...
Read moreFor five years, we’ve been working with numerous digital agencies that turned away from off-the-shelf tools to build custom software in-house. Throughout this time, we’ve always wondered what backed their decisions and what fruit in-house tools bear for them.
Read moreThink about how awesome it would be if you could get not just a domain name, but a ready-made backlink profile, relevant audience, and incoming traffic. That’s exactly what you can get with a good expired (aka dropped) domain. Simply put, an expired domain is...
Read moreData is what empowers us to make more informed choices and take smarter risks. When it comes to keyword research, search volume data is one of the requisite components for evaluating potential traffic gains, and building an informed keyword strategy. But, sadly enough, we can’t...
Read moreImagine that you could push your crawl configuration beyond the set of ready-made parameters. Now, what if we tell you that it’s actually possible with On-Page API? Using the custom JavaScript field, you can extract virtually any piece of information from any web page. In...
Read moreWhile more SEOs and digital marketers may concentrate their efforts on the dominating search engine, savvy experts surely want to leverage every available channel to reach more potential customers. One of such channels is Bing. It’s the second largest search engine with an increasing market...
Read moreLocal search results surface tons of valuable insights into how businesses operate – from a business location, category, and contact details to open hours, service options, and many more. On top of that, Google provides some unique data that can help drive smart business strategies...
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